Helena Patacão interviewed by Aldar University College Dubai´s innovation and entrepreneurship group

This interview, conducted by Aldar University College Dubai's innovation and entrepreneurship group, focused primarily on the tools and strategies that our CEO creates and applies to her business operations.

"How did you build your successful strategy in Dubai?"

To this question, Helena Patacão answers that for 1 year she studied the market, companies, customs and culture. It was essential to evaluate and find what was missing and what was wrong, and from here she build a business strategy that solves problems and provides solutions that did not exist, creating the differentiating element that disrupts the market with technical and financial solutions that eliminate competition and position ourselves in a new state of innovation. "

Thank you Moncef Benamer and Saeed Bhadir.